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Royalty Free Bots
- Radio & AudioEntertainment
Streamers and gamers often listen to music in the background. However, platforms like Twitch block their use when streamers don’t own the rights to the music. Budweiser found a way to help them by creating the Royalty Free Bot, which hijacks the platform and helps new artists to promote their music at the same time. It offers royalty-free music that allows streamers to keep doing what they do, while creating opportunities for emerging music to get recognised.
Lead
- David The Agency
Client
- Bavaria S.As
Country
- Colombia
Brand
- Budweiser
Advertising Agency
- David The Agency
Art Director
- Izmael Crespo
- Julián Olivares
Copywriter
- Jonathan Rodríguez
Creative Managing Director
- Juan Pablo
Global Chief Creative Officer
- Pancho Cassis
Account Executive
- Krizia Brühl
Brand Marketing Director
- Thor Borresen
Chief Communications Officer
- Carlos Andrés
Digital Account Executive
- Andres Granados
- Radio & AudioEntertainment