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The Sound of Draft Kings Network
- Radio & AudioBrand Expression
Sonic Lens Agency created a sonic identity system for the new DraftKings Network, encompassing Sports, Betting, Tech, NFTs, Investing, Entrepreneurs, Gaming and Crypto. The sound and design teams worked in close collaboration to create a modular sonic and visual identity system, which was integrated across hundreds of audiovisual assets. Notable firsts include using a DJ technique to tell the brand story through a flexible mnemonic formula, as well as infusing electricity throughout the brand sound. 83% of customers perceived the sonic identity to be unique.
Lead
- Sonic Lens Agency
Client
- Draft Kings
Country
- United States
Brand
- Draft Kings Network
Advertising Agency
- Sonic Lens Agency
Design Agency
- MakerHouse
Audio Creative Director
- Marco Vitali
Audio Producer
- Glen Cavanagh
Brand Design Director
- Anne Brinich
- Christine Jones
- Michele Silvestri
Branding Agency
- MakerHouse
- Sonic Lens Agency
Chief Creative Director
- Marco Vitali
Creative Researcher
- Michael Ballou
Music & Sound Composer
- Glen Cavanagh
- Marco Vitali
Vice President of Branding & Creative Strategy
- Scott Salsbury
- Radio & AudioBrand Expression