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Native Sportscasters
- CastingVoice
- DirectRadio & Audio
- MediaRadio & Audio
- CastingEvents
- ImpactLocal Solution
- MediaEntertainment
- Radio & AudioEntertainment
In Mexico, native communities only have one reliable way to follow their national team’s soccer games: radio. And while many people think that in Mexico only Spanish is spoken, there are 68 native languages – but soccer matches aren't broadcast in any of them. Corona, the official sponsor of the national team, searched for the best soccer sportscasters who speak native languages to narrate the national team matches over the radio in their own languages. Because the national team should be for everyone.
Lead
- We Believers New York
Client
- AB InBev
Country
- Argentina
- Mexico
- United States
Brand
- Corona Extra
Advertising Agency
- We Believers New York
Design Agency
- We Believers New York
Production Company
- We Doers
Online Producer
- Andrés Carmona
Production Services
- DDN Films
Case Study Editor
- Diego Panich
Casting Director
- Gabriela Resendiz
Chief Creative Officer
- Gustavo Lauria
Creative Director
- Dante Zamboni
- Juan Pablo Tyrer
Director
- Samuel Kishi
Director of Photography
- Gerardo Guerra
Executive Creative Director
- Santiago Luna Lupo
Executive Producer
- Ornella Jaramillo
Head of Production
- Marcia Jaes
Music & Sound Composer
- Alexis Estiz
- Dario Calequi
Sound Designer
- Jacinto Gonzalez
Account Coordinator
- Adolfo Lopez Ortiz
Account Director
- Nallely Recinas
Account Executive
- Caterina Malpica
Brand Director
- Yune Aranguren
Brand Marketing Director
- Alejandro Karlos Gershberg Rubinstein
Client Manager
- Litahy Acosta Guadarrama
Communications Director
- Mariana Cuellar
Content & Creative Coordinator
- Rocio Fernandez
Digital Media Manager
- Alfonso Borel
Head of Client Services
- Jose Quijano
Head of Operations
- Natalia Gamarra
Marketing Vice President
- Fábio Baracho
Media Director
- Sinuhé Garcia
Media Manager
- Rogelio Perez
Producer
- Andrés Carmona
- Barbara Merlos
- Lupita Alvarez
- Marina Ponce
- Ornella Jaramillo
- CastingVoice
- DirectRadio & Audio
- MediaRadio & Audio
- CastingEvents
- ImpactLocal Solution
- MediaEntertainment
- Radio & AudioEntertainment