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Teenagers. The Only Option Is Adoption - Buzzkill
- Radio & AudioCommercials Over 30 Seconds
The rational part of a teenager’s brain, the frontal lobe, switches off momentarily to allow the rest of the brain to develop. That’s why teenagers behave like teenagers. The solution? Adoption – adopting a shelter dog, that is, because the perfect antidote to teenage volatility is the unconditional love and good nature of a dog. When a teenager’s brain switches off, turn their heart back on.
Lead
- Colenso BBDO
Client
- Mars New Zealand
Country
- New Zealand
Brand
- Pedigree
Advertising Agency
- Colenso BBDO
Production Company
- Franklin Road
Agency Producer
- Payton Cox
Chief Creative Officer
- Simon Vicars
Copywriter
- Michael Swinburn
Creative Director
- Haylie Craig
Digital Designer
- Flora Zhou
- Sonya Milford
Digital Developer
- Andrew Kerr
Executive Creative Director
- Maria Devereux
Group Creative Director
- Matt Swinburne
Senior Art Director
- Joash Tham
Senior Digital Producer
- Elle Kiddie
Sound Design
- Franklin Road
Sound Designer
- Shane Taipari
- Stefan Van
Account Coordinator
- Darcy Ellis
Data Strategist
- Tobbi Jones
Group Business Director
- Nico Ainsworth
Marketing Manager
- Joe Lanham
Producer
- Payton Cox
Programme Director
- Jane Cathcart
Strategy Director
- Emma Tait
- Radio & AudioCommercials Over 30 Seconds