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Back Up Trust
- Writing for DesignStorytelling
- Writing for DesignGraphic
Every four hours, someone in the UK is permanently paralysed. Back Up is a charity set up to inspire those affected by spinal cord injury to get the most out of life. Back Up wanted to show how it helps those people gain the skills, confidence, and experiences to live life to the fullest, by sharing some of the stories behind people's injuries.
Lead
- RAPP London
Client
- Back Up Trust
Country
- United Kingdom
Advertising Agency
- RAPP London
Design Agency
- RAPP London
Associate Design Director
- Nick Roberts
Chief Creative Officer
- Al Mackie
Copywriter
- Al Mackie
- Amelia Bell
- Cindy Ho
- Jack McSwiney
- Jason Cascarina
- Nick Roberts
- Rowan McIntosh
Creative
- Cindy Ho
- Jack McSwiney
Deputy Executive Creative Director
- Jason Cascarina
Head of Design
- Hiten Bhatt
Junior Designer
- Amelia Bell
Junior Communications Planner
- Rowan McIntosh
- Writing for DesignStorytelling
- Writing for DesignGraphic
