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HP - Printing Trees
- FilmTV/VOD Commercials 31 - 120 Seconds
- Sound Design & Use of MusicAudio Composition
In HP’s campaign, Printed Trees, a single tree grows to the sound and rhythm of a piece of paper being printed from an HP printer. This then builds, visually and sonically, to more and more trees being ‘printed’ to a symphony of printer sounds, until an entire forest and its thriving ecosystem have been ‘printed’. The concept supported the fact that, with a HP+ printing subscription, real forests are regenerated with every page you print. In fact, by 2024, HP will have restored 200,000 acres of forest.
Lead
- HP
- Wieden+Kennedy Portland
Client
- Vikrant Batra
Country
- United States
Advertising Agency
- Wieden+Kennedy Portland
Production Company
- Iconoclast LA
Art Director
- Brad Trost
Brand
- HP
Colourist
- Emiliano Serantoni
Composer
- Ben Salisbury
- Suvi-Eeva Äikäs
Copywriter
- Titania Tran
Creative Director
- Bertie Scrase
- Christen Brestrup
Design Director
- David Chathas
Design Producer
- Lis Moran
Designer
- Beth Schuenemann
- Katie Custis
Director
- Megaforce
Director of Production
- Matt Hunnicutt
Editorial
- Final Cut
Executive Creative Director
- Eric Baldwin
Mix & Sound Design
- 750mph
Music Composition
- Walker
Retoucher
- Greg Radich
Senior Copy Editor
- Erica Nikolaidis
Senior Producer
- Lindsay Reed
Sound Designer
- Sam Ashwell
VFX & Post Company
- Kevin VFX
Voice-Over Artist
- Angela Grovey
Account Executive
- Daniel Jagaselvan
- Simone Myers
Associate Media Director
- Karl Collins
Creative Operations Manager
- Christina Kim
Group Account Director
- Hannah Hewitt
- Vanessa Miller
Group Media Director
- Bobby Souers
Group Strategy Director
- Henry Lambert
Senior Account Supervisor
- Kayla Rochin
Senior Business Affairs Manager
- Teresa Lutz
Strategy Director
- Lauren Ivory
Traffic Manager
- Joe Chaath
- FilmTV/VOD Commercials 31 - 120 Seconds
- Sound Design & Use of MusicAudio Composition
Comment from D&AD Community
"I love when brands have no shame to speak openly about a problem that they might be part of it. Such a string use of sound the printing six", complemented by the beautifully shot nature. A great contrast that smartly communicates real awareness that our Mother Earth really need."
Shereen Mostafa, Head of A/V Production, Leo Burnett Dubai