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Boys Do Cry
- Sound Design & Use of MusicAdapted Music
Every day in Australia an average of seven men take their own life, making male suicide Australia’s number one public health problem for men. At the heart of the problem is a narrative handed down by generation after generation that says that real men don’t ask for help when they’re struggling, that they don’t talk about their feelings, and that boys don’t cry. Boys Do Cry set out to help free men from this dangerous idea with a film showing that boys do cry. The film transformed the Cure’s iconic song Boys Don’t Cry into Boys Do Cry – an anthem to help stop male suicide.
Lead
- The Hallway
Client
- Gotcha4Life Foundation
Country
- Australia
Advertising Agency
- The Hallway
Production Company
- Uncanny Valley
Art Director
- Iain MacMillan
Audio Post
- Matt Perrott
Audio Post Production Company
- Mighty Sound
Colourist
- Olivier Fontenay
Composer
- Justin Shave
Copywriter
- Dallas Woods
- Tim Wood
Creative Director
- Aldo Ferretto
Director
- Tom Campbell
Director of Photography
- Sam Chiplin
Editor
- Phoebe Taylor
Executive Creative Director
- Simon Lee
Executive Producer
- Jennifer Cummins
- Sam Long
Film Producer
- Carolyn Starkey
Music Producer
- Justin Shave
Music Supervisor
- Charlton Hill
Musical Arranger
- Cameron Bruce
Web Designer
- Elle Williams
Account Director
- Chris Murphy
Chief Executive Officer
- Chris Freel
- Jules Hall
- Melissa Fienne
Chief Operating Officer
- Rachel Troy
Client Advice & Management
- Danielle Galipienzo
Communications Strategist
- Mat Rawnsley
Founder
- Gus Worland
Head of Industry Partnerships
- Saarika Shah
Head of Initiative Impact
- Jason Maggs
Head of Marketing & Communications
- Savannah Fielder
Head of Strategy
- Tim Mottau
Impact Coordinator
- Harrison Lochtenberg
Producer
- Catherine Warner
- Jackie Turnure
- Michael Wilson
Senior Publicist
- Hannah Watkins
Social Media Coordinator
- Abbey Cummins
- Sound Design & Use of MusicAdapted Music