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2breakthesilence
- Sound Design & Use of MusicOriginal Composition
Every two minutes, a woman is assaulted in Brazil. According to the Secretary of Public Safety, the number of incidents of domestic violence increased during the pandemic, yet the number of reports made via the Center for Women's Services Helpline fell drastically. With this in mind, the Fala Mulher Association and RedeTV! decided to reach the victims of violence. Together they created a film, 2breakthesilence, with 720 different women representing the total number of assaults per day in Brazil. At the end of the two minutes, women were encouraged to report their cases via Dial 180.
Lead
- Agência We
Client
- Fala Mulher Association
- RedeTV!
Country
- Brazil
Advertising Agency
- Agência We
Production Company
- CANJA Audio Culture
Agency Producer
- Angela Felício
- Luana Aghata
Art Director
- Glauber Dorotheu
- Rane Cesar
Associate Creative Director
- Glauber Dorotheu
- Thiago Gueler
Audio Creative Director
- Eduardo Karas
- Filipe Resende
- Lucas Sfair
Brand
- Fala Mulher Association
Case Study Director
- Carlos Mafia
Composer
- Noélle Bonacin
Copywriter
- Armando Araujo
- Thiago Gueler
Creative Director
- Armando Araujo
Executive Creative Director
- Armando Araujo
- Christian Fontana
Film Director
- Marcos Lopes
- Rafa Damy
Head of Post Production
- Luiz Adriano
Head of Production
- Alessandra Salles
Junior Motion Designer
- Gabriel Goulart
Motion Designer
- Adriano Pantcho
Music & Sound Designer
- Diego Zorrilla
- Leonardo Lima
- Levi Mynssen
Chief Executive Officer
- Fabio Rosinholi
- Piero Motta
Chief Operating Officer
- Alexandre Ugadin
Group Media Director
- Luana Aghata
Media Vice President
- Fabio Rosinholi
- Sound Design & Use of MusicOriginal Composition
Comment from D&AD Community
"This film stayed with me as it was brilliantly crafted and emotionally effective. It uses a disarmingly simple technique of stop motion black and white photography to bring the harrowing story of domestic violence to light. You are drawn into the film by music that has been composed and performed with heart-wrenching rawness."
Abby Sie, Sound Supervisor & Sound Designer, Song Zu"The execution of this project is extremely conceptual and goes far beyond what we are used to seeing and hearing in advertising projects. We can feel the cello as if it was a voice of the victims' pain reported in the film. The sound and music help the message get under the skin of the viewer, with a unique and visceral aesthetic."
Istvan Bracsok, Chief Creative Officer & Founding Partner, White Rabbit Budapest"A unique piece excellnetly crafted where the sound and visuals strike every beat of your heart portraying in a very subtle yet bold way a very alarming problem Violence" that every women can face."
Shereen Mostafa, Head of A/V Production, Leo Burnett Dubai