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Kadoya Citrus Juice
- Packaging DesignSmall Batch
Kadoya citrus juice is harvested in the Japanese prefecture of Wakayama, and is made using citrus ingredients alone, which inspired the packaging. The bottle was designed to mimic the way fresh citrus fruits are sold, and came encased in an orange net, which both protected the bottle and enhanced the colour of the juice. The label was designed to feel nostalgic and tasteful.
Lead
- Maru
Client
- Kadoya
Country
- Japan
Design Agency
- Maru
Art Director
- Koichi Sugiyama
Designer
- Minako Endo
Producer
- Taku Kitano
- Packaging DesignSmall Batch
