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Diia

Digital Design
Incremental
Impact
Local Solution

How can one app change a country? Despite the high tech services at the world's fingertips, the Ukrainian state kept operating in the old Soviet way for years, forcing citizens to give bribes, stand in endless queues and wait to receive documents. To transform the crooked system into a human-orientated service, Fedoriv Agency worked with the Ukrainian Ministry of Digital Transformation to translate dozens of state services into digital products. It resulted in the creation of an online portal and a mobile app as part of the Diia.Digital State, 'diia' meaning ‘action’ in Ukrainian.

Lead

Fedoriv

Client

Ministry of Digital Transformation Ukraine

Country

Ukraine

Advertising Agency

Fedoriv

Design Agency

Fedoriv

Agency Art Director

Maksym Nazarov

Brand

Diia

Chief Design Officer

Vitalic Parfilev

Copywriter

Anna Kashchieieva
Anna Lisovska

Creative Team Leader

Valentyn Paniuta

Designer

Roman Baranovskyi

Director

Pavel Buryak

Director of Photography

Martí Hererra

Motion Designer

Yurii Khomovskyi

Product Design

Spiilka design büro

Production Company

Rafesthetic

Production Manager

Yuri Shedenko

Set Designer

Konstantin Chikurov

Agency Project Manager

Alina Bozhniuk

Client Brand Director

Mykhailo Fedorov

Client Chief Executive

Mstyslav Banik
Oleksii Vyskub

Client Marketing & Communications Manager

Alina Tornahi

Producer

Katerina Nefeld

Product Lead

Maksym Iliukhyn

Strategist

Anastasiia Stratovych
Ievgen Gavrylychenko

Digital Design
Incremental
Impact
Local Solution

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Comment from D&AD Community

"I liked the simplicity of the services offered in the digital ecosystem, combined with a sleek, visually appealing design system that was given a distinctive look and feel through the development of a custom font. I also perceived the digital services offered as very advanced for a European government."
Antje Kruse-Schomaker, Executive Design Director, IBM iX