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Anti Look – The Life-saving QR Design
- Digital DesignHealth & Wellbeing
- ExperientialUse of Technology
- Press & OutdoorInnovation
- DirectPress & Outdoor
- PRSingle Market
- Product DesignHealth & Wellbeing
In Germany, emergency services are impacted by onlookers filming road accidents with their smartphones. To deter them from doing so, an innovative digital pattern was designed to function like a camouflaged QR code that covered ambulances, paramedics and equipment. Smartphone cameras immediately picked up the multi-angle QR codes and displayed a warning directly on their screens, showing the consequences of their actions and how to behave more appropriately when an accident has taken place.
Lead
- Scholz & Friends
Client
- Johanniter-Unfall-Hilfe
Country
- Germany
Advertising Agency
- Scholz & Friends Berlin
Agency Producer
- Agostino De Martino
- Melanie Carels
Art Director
- Alexander Moers
- Alexandre Levesque
- Anna Cringle
- Christoph Hof
- Kim Ilausky
- Malte Preiss
- Philip Maaß
- Waldemar Grunt
Brand
- Johanniter
Chief Creative Officer
- Matthias Spaetgens
Copywriter
- Alannah Stritch
- Jens Christl
- Merlin Meiss
Creative Director
- Christoph Schlossnikel
- Olivier Nowak
- Ramona Junggeburth
Director
- Waldemar Obermann
Editor
- Torben Brodersen
Executive Creative Director
- Oliver Handlos
Managing Creative Director
- Robert Krause
Motion Designer
- Juergen Krugsperger
Photographer
- André Wagenzik
Production Company
- Element E
Senior UX Designer
- Maximilian Hentschel
Account Manager
- Felicitas Diepolder
- Heiko Franke
- Yvonne Haupt
Head of Marketing
- Claudia Hauptmann
- David Kreuziger
- Joerg Koch
- Tanja Boettcher
- Therese Raatz
Producer
- Fabian Lichtenberg
- Stephan Vaske
- Digital DesignHealth & Wellbeing
- ExperientialUse of Technology
- Press & OutdoorInnovation
- DirectPress & Outdoor
- PRSingle Market
- Product DesignHealth & Wellbeing
Comment from D&AD Community
"It uses a really simple approach effectively. Within the technical limitations it does its job."
Keita Kuroki, Technical Director, BASSDRUM"The life-saving QR design is a brilliant idea to stop onlookers in emergency situations, simply but effectively solving the problem. It’s a great example of the truth of design: design doesn't need to be intricate, or visually appealing, but it must solve people's problems."
Sherry Wu, Design Manager, Samsung Electronics America