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VB Solar Exchange
- DirectInnovation
- E-CommercePromotions
- ImpactInitiative
- PRIntegrated
Excess solar energy is typically sold back to the grid for a fixed price. The VB Solar Exchange is the world's first energy programme that allows the public to exchange their own solar energy for beer. The launch was supported by a national TVC, an animated film that explains the programme, social, digital and dynamic OOH that showed how much beer Australians could be earning based on the weather in each state.
Lead
- Betty Wants In
- Clemenger BBDO Melbourne
- Finish
Client
- Carlton & United Breweries
Country
- Australia
Advertising Agency
- Clemenger BBDO Melbourne
Agency Executive Producer
- Sonia von Bibra
Agency TV Producer
- Alexandra Gillespie
Animator
- Stephen Elliget
Art Director
- Dal Evans de Almeida
Brand
- Victoria Bitters
Casting Agency
- Studio P.
Colourist
- Martin Greer
Copywriter
- Michael Hughes
Creative Chairman
- James McGrath
Director of Photography
- Joel Egan
Executive Creative Director
- Jim Curtis
Executive Producer
- Drew Dunlop
Illustrator
- Ben Sanders
Offline Editor
- Jennifer Cahir
Online Editor
- Eugene Richards
Post Executive Producer
- LiLang Johnson
PR Senior Director
- Lauren Hunt
Production Company
- Betty Wants In
Production Director
- Dom Meehan
Sound Engineer
- Dee Gjested
Sound Producer
- Alice Vanderway
Assistant Brand Manager
- Louise Turnball
Client Marketing & Communications Manager
- Marc Lord
General Manager of Brand Communication
- Jonny Berger
Head of Brand
- Hayden Turner
Head of PR
- Nick Zonnios
Producer
- Ally Curtis
Senior Business Director
- James Kerr
- DirectInnovation
- E-CommercePromotions
- ImpactInitiative
- PRIntegrated
