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Unforgettables
- EntertainmentScripted Short Form
66% of young people admit that they don’t always use protection. Even worse, they think HIV is a thing of the past. Sidaction – France’s most established HIV/AIDS organisation – needed to take action. Young people love movies and TV shows, but since these films and series almost never show condoms beings used, The Good Company created 20 new clips for Sidaction that fit perfectly into some of the most iconic and unforgettables sex scenes.
Lead
- The Good Company
Client
- Sidaction
Country
- France
Advertising Agency
- The Good Company
Art Director
- Eva Huguet
Copywriter
- Joelle Elhajj
Creative Director
- Fabien Gailleul
- Hadi Hassan-Helou
- Philippe Pioli-Lesesvre
Account & Business Director
- Julien QuidorDitPasquet
Account Manager
- Lisa Buisson
President
- Luc Wise
Senior Strategic Planner
- Nina Kurose
Strategic Planner
- Lisa Gache
- EntertainmentScripted Short Form