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Teenage Dream
- CastingStreet Casting
- EntertainmentScripted Short Form
- EntertainmentUse of Talent & Influencers
- Sound Design & Use of MusicAdapted Music
- FilmHealth & Wellbeing
To demonstrate how gun violence shatters the carefree innocence of youth, Sandy Hook Promise partnered with a brave team of 11 school shooting survivors to re-record Katy Perry’s famous ode to adolescence, Teenage Dream. Juxtaposed against the teenage survivors, the context of the original upbeat lyrics change and begin to eerily describe their traumatic experiences of gun violence.
Lead
- BBDO New York
Client
- Sandy Hook Promise
Country
- United States
Advertising Agency
- BBDO New York
Art Director
- Samantha Spellman
Casting Director
- Leah Allina
- Lev Abramoff
Chief Creative Officer
- David Lubars
Composer
- Katy Perry
Copywriter
- Sandi Spino
Creative Director
- Jim Connolly
Designer
- Jong Yeu Wu
Editorial
- MackCut
Executive Creative Director
- Peter Alsante
Head of Production
- Alex Gianni
Music Producer
- Julia Millison
Production Company
- Smuggler
Account Director
- Alex Gianni
- Ben Bass
- Charlotte Manzone
Managing Director
- Lindsey Cash
Media Agency
- PHD USA
PR Agency
- Dini von Mueffling Communications
Producer
- Molly Ross
- CastingStreet Casting
- EntertainmentScripted Short Form
- EntertainmentUse of Talent & Influencers
- Sound Design & Use of MusicAdapted Music
- FilmHealth & Wellbeing
Comment from D&AD Community
"Smart use of the lyrics from the song, Teenage Dream, to tell a completely different story of the teenagers today. Very compelling and powerful."
Brian Ma, Executive Creative Director, TBWA\Media Arts Lab Shanghai