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Erase The Line
- Future ImpactInitiative
In the US, Black women are 40% more likely to die from breast cancer than white women due to lack of resources and racial bias in the healthcare system. Erase the Line is a first-of-its-kind digital platform designed specifically for and by Black women fighting breast cancer. The platform provides them with the tools to identify the of cancer support they should be getting, rate and review the cancer care they're receiving and help them find leading hospitals committed to providing equal care to Black women.
Lead
- Intouch Group
Client
- The Chrysalis Initiative
Country
- Brazil
- United States
Advertising Agency
- Intouch Group
Art Director
- Grayson Price
- Stephanie Sims
Brand
- The Chrysalis Initiative
Chief Creative Officer
- Susan Perlbachs
Copywriter
- Sara Blank
Creative Director
- Diana Krulik-Bentzen
- Erin Lewis
- Ivan Blotta
- Ron Larson
Creative Technology Director
- Craig Johnston
Design Agency
- Luciano Cian
Designer
- Jay Esangga
Director
- Yachin Parham
Executive Creative Director
- Nicholas Capanear
Illustrator
- Luciano Cian
Photographer
- Yachin Parham
Production Company
- Videocubo
UX Lead
- Shawn Capizzi
Account Handler
- Jackie Budd
Analytics Director
- Michelle McConville
Director of Strategy
- John Kenny
Head of Social
- Amanda Owens
- Laurie Meeks
President
- Angela Tenuta
Producer
- British Randle
- Future ImpactInitiative
Comment from D&AD Community
"I honestly feel this was such an incredible project although I was unable to also fight this one to a short list. it was so beautifully crafted to elevate awareness and really drew your eyes."
Raafaye Ali, Junior Designer & Illustrator, Mother