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A Fire Inside
- EntertainmentIntegrated
- EntertainmentNon-Scripted Long Form
- PhotographyDocumentary
In 2020, NRMA Insurance partnered with a photographer to document the extraordinary way in which Australian communities responded to the nation’s bushfires. The idea began as an exhibition themed around ‘the power of help’, and grew to include a feature length documentary, a book, and the formation of a national movement to mobilise Australia’s largest contingency of volunteers to prepare and protect Australia from future natural disasters.
Lead
- FINCH
- The Tuesday Club
Client
- NRMA Insurance
Country
- Australia
- New Zealand
Advertising Agency
- The Tuesday Club
Design Agency
- Assembly
Agency Producer
- Frith Armstrong
- Rosie Grayson
Animation
- Assembly Ltd
Audio Engineer
- Cole Goodley
- Shane Taipari
- Stefaan VanLeuven
Book Designer
- Olivia van Velthooven
Co-Director of Film Production
- Luke Mazzaferro
Consulting Producer
- Andrew Flakelar
- Carla McGrath
- Raelene Metlitzky
Content Development Lead
- Simeon Bartholomew
Content Director
- Zara Curtis
Content Lead
- Keira McIntosh
Content Manager
- Raelene Metlitzky
Content Producer
- Luke Mortimer
Creative
- Billy Worthington
Creative Director
- Nick Worthington
Creative Lead
- Simeon Bartholomew
Design Director
- Cameron Gibb
- Jonny Kofoed
Designer
- Matt Oak
Director
- Caroline Hugall
- Justin Krook
Director of Photography
- Josh Flavell
Editor
- Alex O'Shaughnessy
- Scott Walmsley
Editor in Chief
- Ruth Hobday
Editorial Producer
- Raelene Metlitzky
Executive Creative Director
- Paul Swann
Executive Producer
- Brent Smart
- Corey Esse
- Jacqueline Maxted
- Jane Oak
- Rob Galluzzo
- Zara Curtis
Film Producer
- Camilla Mazzaferro
- Casey Ventura
- Michael Hilliard
Motion Designer
- Frankie Principe
Music & Sound Production
- Unison
Original Score Composer
- Matteo Zingales
Photographer
- Matthew Abbott
Post Production Company
- Atticus
Production Company
- FINCH
Publisher
- Geoff Blackwell
Publishing Company
- Blackwell & Ruth
- Thames & Hudson Australia Pty Ltd
Senior Comms Director
- Taylor York
Sound Design
- Franklin Rd Music & Sound
Sound Producer
- James Gibb
Writer
- Ebony Gaylor
- Justin Krook
- Luke Mazzaferro
- Nick Worthington
- Shane Fitzsimmons
Brand Strategy
- Thinkerbell
Brand Strategy Lead
- Anna Jackson
Chief Executive Officer
- Margie Reid
Chief Marketing Officer
- Brent Smart
Chief Strategy Officer
- Chris Colter
Client Director
- Alison Bongailas
Client Partners
- Minderoo Foundation
Communications Planning Lead
- Tom Dodd
Corporate Communications Advisor
- Alexandra Peard
Director of Brand Marketing
- Sally Kiernan
Director of Marketing Communications
- Luke Farrell
Director of Marketing Operations
- Luke Farrell
Distribution
- Icon Film Distribution
Executive General Manager
- Ramana James
Executive Manaager
- Luke Farrell
Founder
- Adam Ferrier
General Manager
- Katie Dally
Group Account Director
- Ruth Hatch
Group Brand Strategy
- Caroline Hugall
Group Business Director
- Elyse Foley
Head of Communications
- Natalie Duncan
Head of Corporate Communications
- Amanda Wallace
Head of Social Media
- Keira McIntosh
Head of Strategy
- Gerry Cyon
Managing Director
- Sam Geer
Managing Partner
- Ebony Gaylor
Marketing Specialist
- Danielle Picker
Media Agency
- Initiative
Partnerships Director
- Andrew Morrill
- Jessica Scott
- Simon Reid
Partnerships Manager
- Nathan Vega
PR Agency
- Thinkerbell
Production Coordinator
- Olivia vanVelthooven
Publishing Manager
- Nikki Addison
Senior Media Specialist
- Lisa Jarvis
Senior Publicist
- Brendan Fredericks
Studio Manager
- Jaclyn Gordon
- EntertainmentIntegrated
- EntertainmentNon-Scripted Long Form
- PhotographyDocumentary
Comment from D&AD Community
"A Fire Inside is far more than a compelling documentary or photobook on Australia’s bush fires – it became a national movement to mobilise volunteers to prepare and protect the country from future natural disasters. The book stared a national conversation and moved people to join the call. It demonstrates the meaning and value of being a photographer."
Stanley Wong Ping-Pui, Founder & Creative Director, 84000 Communications