
Save this for later, or create a curation of your favourite work to share with your network.
Chinese New Year - The Comeback
- EntertainmentScripted Long Form
- FilmTV/VOD Commercials Over 120 Seconds
- CinematographyFilm
- DirectionFilm
- Production DesignFilm
To cement the iPhone's position as a movie-grade camera, Apple’s Shot on iPhone film for Chinese New Year placed movie-making at the heart of the story. The film follows a disheartened young man, his father and a rag-tag crew as they shoot an out-of-this-world movie to revive their village and make it internet famous. The film encouraged everyone to never stop believing in their dreams, even if that dream is as far away as Mars. Shot with the three native cameras of iPhone 13 Pro, the phone’s cinematic filmmaking possibilities shine in the multi-genre film, which spans Hollywood sci-fi, traditional Kung Fu action, and nostalgic, feel-good comedy.
Lead
- TBWA\ Media Arts Lab Shanghai
Client
- Apple
Country
- China
- United States
Advertising Agency
- TBWA\Media Arts Lab Shanghai
Production Company
- Lunar Films
Associate Creative Director
- Aser Cao
- Darren Leong
- Ewan Yap
- Joey Chung
Brand
- Apple
Cinematographer
- Dong Luo
Director
- Meng Zhang
Executive Creative Director
- Alfred Wong
- Brian Ma
Executive Director of Content Production
- Brian O'Rourke
Global Chief Creative Officer
- Brent Anderson
Production Designer
- Shuo Wang
Senior Art Director
- Carrol Shen
Managing Director
- Kara Yang
- EntertainmentScripted Long Form
- FilmTV/VOD Commercials Over 120 Seconds
- CinematographyFilm
- DirectionFilm
- Production DesignFilm