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Camouflage Against the Machines
- Graphic DesignApplied Print Graphics
AI surveillance is everywhere. AI-based security cameras are labelling individuals based on their appearances and using their information without their permission. To raise awareness of the issue, textiles label UNLABELED developed camouflage patterns that prevent AI from recognising clothing, which was transformed into products in partnership with apparel brand NEXUSVII. Wearing these pieces of clothing will reduce AI's ability to pick up on clothing, and can help to restore some of society's right to privacy.
Lead
- Dentsu
Client
- Unlabeled, NexusⅦ
Country
- Japan
Advertising Agency
- Dentsu Tokyo
Art Director
- Yusuke Koyanagi
Brand
- Unlabeled
Cinematographer
- Sho Takahashi
Copywriter
- Risako Kawashima
Creative Director
- Nao Tokui
- Naoki Tanaka
Designer
- Naoki Ise
- Takumi Saito
Engineer
- Yuki Tanabe
Film Director
- Sotaro Ogi
Film Producer
- Takahiko Kajima
Photographer
- Ryo Funamoto
Production Company
- Qosmo
Production Manager
- Shogo Honda
Programmer
- Robin Jungers
- Ryosuke Nakajima
- Shoya Dozono
Event Manager
- Kei Murayama
- Yusuke Yamagiwa
Media Coordinator
- Kazuma Chikami
- Shiori Kakumoto
Planner
- Yuma Shingai
PR Director
- Yuya Hamamura
PR Manager
- Hana Moriwaki
Producer
- Kohei Ai
- Miyuki Fujishima
- Ryotaro Omori
Product Lead
- Tomohiro Konno
Product Manager
- Tomotaka Inoue
Project Manager
- Sota Suzuki
- Graphic DesignApplied Print Graphics