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Alice: Curiouser and Curiouser
- Graphic DesignIntegrated
The V&A's immersive exhibition Alice: Curiouser and Curiouser examines the evolution of the Alice character throughout the last 150 years across fashion, film, theatre, music, literature and art. With a multi-layered story to tell, the creative employs a bold typographic approach that acts as a playful framework to host a mix of messaging. A nod to the story’s famed exploration of perspective and size, the typographic system is elastic in behaviour, expanding, shrinking and squeezing across any given format.
Lead
- Hingston Studio
Client
- Victoria and Albert Museum
Country
- United Kingdom
Design Agency
- Hingston Studio
Animation Designer
- Markus Lehtonen
Art Direction
- Hingston Studio
Cinematography
- Clouded Vision
Design Director
- Tom Hingston
Stylist
- Arabella Boyce
Producer
- Rob Jelley
- Graphic DesignIntegrated
