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Quaker Qrece
- AnimationMixed Media
Millions of children are suffering from malnutrition in Latin America. To help change the lives of these children, Quaker used all of its expertise to develop a cookie rich in oats and other essential nutrients. That was the start of the Quaker Qrece programme, which partners with local NGOs to distribute the cookies and monitor each child. To engage people in the movement, the programme launched a fairytale created with stop-motion and 3D animation, in which malnutrition is represented as a giant stairway.
Lead
- AlmapBBDO
Client
- PepsiCo
Country
- Argentina
- Brazil
Advertising Agency
- AlmapBBDO
Production Company
- BITT
3D Animator
- Andres Castro
- Diego Cordoba
- Florencia Giardullo
- Gabino Calonico
- Gabriel Sabsay
- Iga Moto
- Johanna Martin
Felipe San Martin
- Felipe San Martin
Agency Producer
- Diego Villas Bôas
- Murillo Moretti
- Paula Buzzi
- Vera Jacinto
Daniel Chagas Martins
- Daniel Chagas Martins
Audio Production Company
- Noroeste
Brand
- Quaker
Chief Creative Officer
- Luiz Sanches
Colour Grader
- Rodrigo Silvestri
Copywriter
- Daniel Oksenberg
- Marcelo Pignatari
Creative Director
- Daniel Oksenberg
Director
- Javier Lourenço
Director of Photography
- Alan Badan
Executive Creative Director
- André Gola
- Marcelo Nogueira
- Pernil
Executive Producer
- Mariana Motta
Lead Animator
- Rafael Jimenez
Motion Graphics Art Director
- Emilia PerezQuinteros
Music & Sound Producer
- Martin ChebliMurad
- Pedro Gómez
VFX Creative Director
- Cristian Morales
- Franco Bittolo
- Marcos Ferrari
Account Assistant
- Gisella LaMadrid
Account Director
- Tatiana Vidonscky
Account Executive
- Giovanna Rogozyk
Account Manager
- Aline Reis
Client Representative
- Cristina Mendez
- Daniela Cachich
- Daniela Diaz
- Luiz Rizzo
- Micaela Leon
- Omar Haua
- Ricardo Pimenta
- Rosalina Tornel
Head of Account Management
- Fernanda Tedde
Head of Strategic Planning
- Sergio Katz
Media Planning Manager
- Luciana Shinoda
Planning Director
- Beatriz Scheuer
Producer
- Julia Tiscornia
- Mariela Fabregas
- Mariela Falatycki
Strategic Planner
- Nathalia Garcia
- AnimationMixed Media