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Book of Limbo
- Writing for DesignPackaging
The Book of Limbo, by Australian telecommunications company Belong, is limited edition SIM card packaging that's been designed to keep people entertained while their new phone is setting up. It packs the immersive experience of the internet into a book spanning 120 wild and wonderful topics, each linking to the next like a real online wormhole. Through a combination of seamless, stream-of-consciousness writing and deep research, The Book of Limbo took readers from vampire squids to vampire puns, queen conspiracies to the Queen's hat collection, and much more. The free SIM meant that people could then continue the journey online.
Lead
- Howatson+Company
Client
- Belong Australia
Country
- Australia
Advertising Agency
- Howatson+Company
Artist
- Zac Bennett-Brook
Brand & Creative Lead
- Leanne Boyd
CG Artist
- Hugh Carrick-Allan
Creative Director
- Kåre Martens
- Leslie Sharpe
Design Agency
- Collider
Director of Production
- Bruce Cameron
Executive Creative Director
- Gavin Chimes
Head of Production
- Holly Alexander
- Hoss Ghonouie
Music Composition
- Heckler
Production Company
- Collider
Senior Art Director
- Elaine Li
Senior Copywriter
- Gavin Chimes
- Jared Wicker
Brand Specialist
- Clare Taylor
Business Director
- Angela Lethbridge
Chief Executive Officer
- Chris Howatson
- Jana Kotatko
Founder
- Andrew vanderWesthuyzen
Group Business Director
- Sun Lee
Head of Brand, Comms & Culture
- Kelly Schulz
Marketing - Trading & Propositions
- Josh Bailey
Marketing Chapter Lead
- Nathan Cole
PR Manager
- Georgia Price
Product Owner - Trading & Propositions
- Loretta Bell
Senior Marketing Specialist
- Adelaide L’Estrange
- Writing for DesignPackaging
