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The Unfiltered History Tour
- DirectDigital
- DigitalUse of XR
- Digital DesignUse of XR
- ExperientialUse of AR
- PREvents & Stunts
- DigitalMobile
- DigitalPhysical & Digital
- DigitalStorytelling
- ExperientialPublic Spaces
The Unfiltered History Tour is a guerrilla tour of the British Museum's stolen artefacts. Using Instagram Augmented Reality filters, visitors can scan the museum's disputed artefacts and see them being teleported back in time to their countries of origin. It also relays violent moments in history with the help of ten experts from those countries. The visuals were inspired by Akira Kurosawa's black and white films, and were designed to match the emotional stories told by the experts.
Lead
- Dentsu Webchutney
Client
- VICE
Country
- India
- United Kingdom
Advertising Agency
- Dentsu Webchutney
Agency Production Director
- Rakesh Bairwa
Art Director
- Karthik Nambiar
Associate Art Director
- Manasi Sheth
- Vaishakh Kolaprath
Associate Creative Director
- Geetika Sood
Brand
- VICE World News
Chief Creative Officer
- PG Aditya
Creative Director for Art
- Aabhaas Sreshtha
- Amey Chodankar
Creative Director for Copy
- Binaifer Dulani
Creative Supervisor
- Farishte Irani
Design Agency
- Dentsu Webchutney
Executive Creative Director
- Ashwin Palkar
Global Head of Art
- Tanya Paul
Group Chief Creative Officer
- Fred Levron
Head of Copy
- Kushal Lalvani
- Stuti Sudha
Motion Graphics Art Director
- Manish Joseph
Production Company
- Rooted Films
Senior Copywriter
- Meghna Yesudas
Chief Executive Officer
- Gautam Reghunath
- Sidharth Rao
Chief Innovation Officer
- Gurbaksh Singh
Creative Strategist
- Ananya Rao
Group Account Director
- Karishma Changroth
Managing Partner
- Harsh Shah
Researcher
- Rakesh Bairwa
- Shaleen Wadhwana
Senior Account Manager
- Anjali Thomas
Senior Business Manager
- SwarnpreetKaur Tuli
Senior Vice President
- Priyanka Borah
Vice President of Branding & Creative Strategy
- Ishtaarth Dalmia
- DirectDigital
- DigitalUse of XR
- Digital DesignUse of XR
- ExperientialUse of AR
- PREvents & Stunts
- DigitalMobile
- DigitalPhysical & Digital
- DigitalStorytelling
- ExperientialPublic Spaces
Comment from D&AD Community
"The idea is a worldwide insight, is perfect to the brand (Vice), and is a perfect direct for a Museum"
Ingrid Lira, General Creative Director, Puerto