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Plastic Pollution
- IllustrationPosters
A typical UAE resident uses on average over 450 plastic bottles a year, while the entire nation gets through nearly 11 billion plastic bags annually. A series of hand-painted posters were made to reflect these statistics, which were strategically placed in residential and office areas to show the impact of plastic waste on our oceans. Using watercolour techniques and colour palettes inspired by the ocean, the posters showed how marine life is being destroyed by plastic.
Lead
- Leo Burnett Dubai
Client
- Bee'ah
Country
- United Arab Emirates
Advertising Agency
- Leo Burnett Dubai
2D Animator
- Nikhil Saini
Agency Producer
- Sylvia Trinidade
Art Director
- Kapil Bhimekar
Brand
- Bee'ah
Creative Director
- Kapil Bhimekar
Executive Creative Director
- Rafael Augusto
Graphic Designer
- Kapil Bhimekar
Illustrator
- Nishikant Palande
Production Manager
- Sunil Dcosta
Senior Copywriter
- Sambhav Khandelval
Brand Communications Manager
- Farah Najjar
Communications Director
- Sonal Chaddha
Managing Director
- Joelle Jammal
- IllustrationPosters