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Asian American Federation - Where Are You Really From?
- IllustrationCollaboration
To raise awareness and support the Asian American Federation's critical safety programmes in Asian American and Pacific Islander (AAPI) communities, the idea was to subvert the xenophobic question many people of colour dread: Where are you really from? In partnership with Asian and Asian American illustrators, ten vibrant travel posters of US cities were created as a way of asserting where Asian Americans really call home through the inspiring stories of Olympian Apolo Ohno, hate crime survivor Noel Quintana, fashion icon Eva Chen and more.
Lead
- Droga5 New York
Client
- Asian American Federation
Country
- United States
Advertising Agency
- Droga5 New York
Art Director
- Caroline Fahey
- Nod McFall
Brand
- Asian American Federation
Chief Creative Officer
- Felix Richter
- Tim Gordon
Copywriter
- Gabriel Sehringer
Deputy Creative Director
- Joo Han
- Sophie Diao
Design Director
- Mark Yoon
Designer
- Kenisha Rullan
Executive Creative Director
- Karen Short
Illustrator
- Bianca Austria
- Dani Choi
- Deborah Lee
- Gica Tam
- Jiaqi Wang
- Jun Cen
- Kezia Gabriella
- Lisk Feng
- Lydia Ortiz
- Sophie Diao
Interactive Producer
- Lauren Williams
Photographer
- Paul McGeiver
Production Company
- Second Child
Senior Print Producer
- Abraham Nowels
Account Director
- Angela Li
Brand Strategy Director
- Rik Mistry
Communications Director
- Meera Venugopal
Communications Strategist
- Matthew Meyers
Communications Strategy Director
- Matthew Meyers
Content & Creative Coordinator
- Jenny Shin
Data Strategy Director
- Matthew Meyers
Group Account Director
- Ji You
Senior Business Affairs Manager
- Jeannie Curcio
Senior Communications Strategist
- Cherish Lee
- Sarah Khan
Senior Project Manager
- JanneleAndrea Jordan
- IllustrationCollaboration
Comment from D&AD Community
"I completely fell under the charm of this campaign. She waves the illustration like an intercultural white flag. It's a striking, deep campaign, which as an artist has allowed me to put the power of illustration into perspective. If there was a ‘Social’ category in the D&AD awards, it would definitely win a Yellow Pencil as well."
Beax, Illustrator, Freelance"We rarely see projects reflecting topics on race, and challenging xenophobia, so gracefully communicated though illustration. The best part is its collaboration with individuals. They elevated this idea, giving depth to it through their own narratives of influential and important icons of the East Asian diaspora."
Raafaye Ali, Junior Designer & Illustrator, Mother