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The Wildest
- BrandingLogos
- BrandingNew Branding Schemes
- TypographyLogos
The brand identity for Kinship's new editorial platform, The Wildest, includes a logo that expresses both the 'wild' side of pet ownership and the trustworthy expert advice offered on the website. The bespoke wordmark is grounded in a strong typographic sensibility inspired by the old serif styles seen in newspapers, with an expressive, playful 'W' that becomes a memorable brand gesture in its own right. The logo sets the tone for The Wildest's identity: trustworthy yet subversive, honest yet lighthearted.
Lead
- Porto Rocha
Client
- Kinship
Country
- United States
Design Agency
- PORTO ROCHA
Brand
- The Wildest
Creative Director
- Felipe Rocha
- Leo Porto
Designer
- Hyejin Song
- Natalia Oledzka
Motion Designer
- Rafael Morinaga
Type Designer
- Hyejin Song
- Jesse Ragan
Typographer
- Hyejin Song
- Jesse Ragan
Client Partner
- Claire Falloon
- Emily Nesi
- Jenna DiGiovanni
- Tessa Gould
Project Manager
- Claren Walker
- Nicholas Schroder
- BrandingLogos
- BrandingNew Branding Schemes
- TypographyLogos
