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Contour Watch Face
- TypographyDigital
- Graphic DesignWebsites & Apps
- TypographyKinetic
Designed for Apple Watch Series 7 and inspired by the passage of time, the Contour watch face gradually changes throughout the day to highlight the current hour. Custom numerals fit the Apple Watch display and transition seamlessly from one hour to the next. When the wrist is raised, the numerals dynamically grow into focus and recede into a quiet, uniform composition when it's lowered again. Turning the crown navigates through the variable weight axis offering a glimpse into the past and future. Regular and rounded type styles can be personalised to complement the colours of Apple Watch bands.
Lead
- Apple Design Team
Client
- Apple
Country
- United States
Design Agency
- Apple Design Team
Brand
- Apple
Typography
- Apple Design Team
- TypographyDigital
- Graphic DesignWebsites & Apps
- TypographyKinetic
Comment from D&AD Community
"Apple contour watch face is a fine example of using typography for a superior user experience where it dynamically grows into focus with a wrist raise. I particularly liked how the numbers were aligned in the simplest possible way to fit the form. The way it seamlessly uses the potent combination of typography craft and technology to provide a real world solution as a physical product is what our new world needs more of."
Shitu Anand Patil, Co-Founder & Creative Director, Plus One Design