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Monsters are real
- IllustrationPublications
- IllustrationCollaboration
Global warming, deforestation and poaching are all like monsters attacking our planet, but most people don't see these issues that way. Zalva Water, the brand that protects the environment, wanted to talk to a generation who do believe in monsters: children. To do so, it created a collection of bedtime stories made with recycled paper and ecological inks, and portrayed the main environmental problems as the monsters in the stories: Usqu's Terrible Night, Dark Deforestation, Evil Machines and Infernal Paramo.
Lead
- MullenLowe SSP3
Client
- AB InBev
Country
- Colombia
Advertising Agency
- MullenLowe SSP3
3D Artist
- Omar Galvis
Art Director
- Edna Gualdrón
- Marcela Vasquez
- Rony Saavedra
Brand
- Zalva Water
Chief Executive Creative Officer
- Francisco Samper
Copywriter
- Sebastian Tellez
Creative Director
- Andrés Celis
- Nestor Benjumea
Digital Director
- Jennifer Boshell
Executive Creative Director
- Diego Muñoz
- Juan David Pardo
Global Chief Creative Officer
- Jose-Miguel Sokoloff
Head of Production
- Wilfredo Duque
Illustrator
- Eddy Marquez
- Edna Gualdrón
- Marcela Vasquez
- Rony Saavedra
Motion Designer
- Felipe Bernaté
- Juan Rivadeneira
Sound Designer
- Camilo Medina
Voice-Over Artist
- Natalia Fuentes
Writer
- Kyara Ortega
Account Director
- Daniel Salazar
- Fabiana Manzi
Brand Manager
- Alejandro Lotta
- Mariana Trujillo
Chief Executive Officer
- Francisco Samper
Chief Operating Officer
- JoseManuel Hoyos
Marketing Director
- JuanAlonso Torres
- IllustrationPublications
- IllustrationCollaboration