All That We Share – Connected
90% of the Danish population avoid speaking to strangers in public spaces. To address this issue, TV 2 Denmark created a social experiment to see how it affects people when they go from being strangers to being connected. The experiment needed a cast of people that were all connected to one another without knowing it themselves. These connections would end up as the storyline of the film. It took four investigative journalists four months’ of work to find this cast of 32 people. The film achieved over 66 million unpaid views.
- CastingUse of Street Casting
- CastingFilm Advertising
Country
- Denmark
Production Company
- New Land
- TV 2 Denmark
Creative Director
- Chaga Signe Bruun
Creative
- Sophie Leegaard
- Kristian Vestergaard
- Thomas Torp
Casting Agency
- Rikke Buxbom
- Søren Rasmussen
Production Manager
- Leonore Skousen
Director
- Christian Holten Bonke
Executive Producer
- Thor Brammer Jacobsen
Producer
- Nadja Kristensen
Director of Photography
- Kasper Wind
Sound Design
- Kevin Koch
Composer
- Kristian Eidnes Andersen
Editor
- Nicolaj Monberg
Chief Marketing Officer
- Jacob Weinreich
Head of Brand Marketing
- Vicky Wassmann Dahi
Head of Production
- Helle Jensen
Social Media & Community Manager
- Lars Aaes
Project Manager
- Julie Møller Lindblad
Advertising Agency
- TV 2 Denmark
Senior Brand Manager
- Kasper Adsbøll
90% of the Danish population avoid speaking to strangers in public spaces. To address this issue, TV 2 Denmark created a social experiment to see how it affects people when they go from being strangers to being connected. The experiment needed a cast of people that were all connected to one another without knowing it themselves. These connections would end up as the storyline of the film. It took four investigative journalists four months’ of work to find this cast of 32 people. The film achieved over 66 million unpaid views.
Comment from D&AD Community
All That We Share was one of the biggest challenges ever seen in casting. It's the campaign every casting director would dream of but nobody would dare take up or know where to begin with.
— Edu Perez, Casting Director,
