Luiz Sanches
- CCO North America BBDO/Chairman & Partner Almap
- United States
- Member since 2011
Chief Creative Officer for BBDO North America, Luiz Sanches took on his new role after 28 years out of his 31 in the field, helping make AlmapBBDO a hallmark for efficacy and creativity in Brazil and across the world. Originally an art director, he became one of the agency’s partners in 2013 and is on BBDO’s international board. He is also an active member of the One Club for Creativity board, as well as Google’s creative board. Over the course of his career, he has received more awards than any other Brazilian creative, including 191 Lions at the Cannes Festival, 71 Pencils at D&AD and 137 awards at the One Show. Luiz was recognized as the best-performing creative director by the Gunn Report, as well as twice at Cannes.
He also makes a point of the agency’s taking an intimate approach, always being close to its clients. All these factors together represent the great differential behind the work that helped Almap along the way to topping the Gunn Report’s ranking four times, as well as becoming a four-time Agency of the Year at the Cannes Festival of Creativity (2000, 2010, 2011 and 2016), and #1 Global Agency of the Decade in 2020.
D&AD Awards (62)
-
Doritos Wasabi
- Branding
- AlmapBBDO
- Pepsico
- Branding
- Campaign Branding
- 2021
-
Love to Bingo
- Digital Advertising
- AlmapBBDO
- Getty Images
- Digital Advertising
- Web Films
- 2013
-
Music. See What it's Made of.
- Direct
- AlmapBBDO
- Billboard
- Direct
- Direct Integrated Campaign
- 2011
-
Music. See What it's Made of.
- Press Advertising
- AlmapBBDO
- Billboard
- Press Advertising
- Press Advertising Campaigns
- 2011
-
Living Images
- Graphic Design
- Graphic Design
- Websites & Apps
- 2022
-
Kombi Last Wishes
- Integrated & Innovative Media
- AlmapBBDO
- Volkswagen do Brasil
- Integrated & Innovative Media
- Integrated
- 2015
-
Mirrors
- TV & Cinema Advertising
- AlmapBBDO
- Volkswagen do Brasil
- TV & Cinema Advertising
- TV Commercial Campaigns
- 2014
-
From Love to Bingo
- Film Advertising Crafts
- AlmapBBDO
- Getty Images
- Film Advertising Crafts
- Editing for Film Advertising
- 2013
-
From Love to Bingo
- Crafts for Design
- AlmapBBDO
- Getty Images
- Crafts for Design
- Animation & Illustration for Websites & Digital Design
- 2013
-
Beep-beep
- Outdoor Advertising
- AlmapBBDO
- Volkswagen
- Outdoor Advertising
- Poster Advertising Campaigns
- 2012
-
Music. See What it's Made of.
- Direct
- AlmapBBDO
- Billboard
- Direct
- Direct Response/Ambient
- 2011
-
Music. See What it's Made of.
- Outdoor Advertising
- AlmapBBDO
- Billboard
- Outdoor Advertising
- Ambient
- 2011
-
A Bad Part Affects the Entire System
- Press Advertising
- AlmapBBDO
- Volkswagen
- Press Advertising
- Press Advertising
- 2011
-
Drops of Sweat
- Press Advertising
- AlmapBBDO
- PepsiCo
- Press Advertising
- Press Advertising Campaigns
- 2011
-
TEST
- TV & Cinema Advertising
- Almap BBDO
- Casa do Zezinho
- TV & Cinema Advertising
- TV Commercials 41-60 seconds
- 2009
-
The Privacy Gesture
- Media
- Media
- Use of Talent & Influencers
- 2022
-
Quaker Qrece
- Animation
- Animation
- Mixed Media
- 2022
-
Doritos Wasabi
- Art Direction
- AlmapBBDO
- Pepsico
- Art Direction
- Integrated
- 2021
-
Project Ms. Mozart
- Sound Design & Use of Music
- AlmapBBDO
- LG
- Sound Design & Use of Music
- Original Composition
- 2021
-
Worth a Lot More
- Press Advertising
- AlmapBBDO
- Volkswagen do Brasil
- Press Advertising
- Press Advertising Campaigns
- 2015
-
It Fits
- Press Advertising
- AlmapBBDO
- Volkswagen do Brasil
- Press Advertising
- Press Advertising Campaigns
- 2015
-
Mirrors
- Press Advertising
- AlmapBBDO
- Volkswagen do Brasil
- Press Advertising
- Press Advertising Campaigns
- 2015
-
Angles
- Outdoor Advertising
- AlmapBBDO
- Volkswagen do Brasil
- Outdoor Advertising
- Poster Advertising Campaigns
- 2015
-
Supporting Role
- Outdoor Advertising
- AlmapBBDO
- Bauducco
- Outdoor Advertising
- Poster Advertising Campaigns
- 2015
-
Kombi Last Wishes
- Digital Marketing
- AlmapBBDO
- Volkswagen do Brasil
- Digital Marketing
- Integrated Digital Campaigns
- 2015
-
Kombi Last Wishes
- Direct
- AlmapBBDO
- Volkswagen do Brasil
- Direct
- Direct Integrated Campaigns
- 2015
-
Signs
- Outdoor Advertising
- AlmapBBDO
- Volkswagen do Brasil
- Outdoor Advertising
- Poster Advertising Campaigns
- 2014
-
Dogs
- Press Advertising
- AlmapBBDO
- Effem
- Press Advertising
- Press Advertising Campaigns
- 2014
-
More Time To Think
- Press Advertising
- AlmapBBDO
- Volkswagen do Brasil
- Press Advertising
- Press Advertising Campaigns
- 2014
-
Headache
- Press Advertising
- AlmapBBDO
- Bayer
- Press Advertising
- Press Advertising Campaigns
- 2014
-
Authorized Services
- Press Advertising
- AlmapBBDO
- Volkswagen
- Press Advertising
- Press Advertising Campaigns
- 2014
-
Unintroducing
- Writing for Advertising
- AlmapBBDO
- Volkswagen do Brasil
- Writing for Advertising
- Writing for Press & Poster Advertising
- 2014
-
From Love to Bingo
- Branding
- AlmapBBDO
- Getty Images
- Branding
- Digital Brand Expression
- 2013
-
Love to Bingo
- Digital Design
- AlmapBBDO
- Getty Images
- Digital Design
- Websites
- 2013
-
From Love to Bingo
- TV & Cinema Advertising
- AlmapBBDO
- Getty Images
- TV & Cinema Advertising
- TV Commercials 41-60 seconds
- 2013
-
Truck Driver
- Crafts for Advertising
- AlmapBBDO
- Volkswagen do Brasil
- Crafts for Advertising
- Photography for Advertising
- 2013
-
Old Lady
- Crafts for Advertising
- AlmapBBDO
- Volkswagen do Brasil
- Crafts for Advertising
- Photography for Advertising
- 2013
-
Twitter Zoom
- Digital Advertising
- AlmapBBDO
- Volkswagen do Brasil
- Digital Advertising
- Digital Solutions & Use of Social Media
- 2011
-
A Bad Part Affects the Entire System
- Outdoor Advertising
- AlmapBBDO
- Volkswagen
- Outdoor Advertising
- Poster Advertising Campaigns
- 2011
-
Get a Volkswagen with Parking Sensor
- Outdoor Advertising
- AlmapBBDO
- Volkswagen
- Outdoor Advertising
- Poster Advertising Campaigns
- 2011
-
Music. See What it's Made of.
- Outdoor Advertising
- AlmapBBDO
- Billboard
- Outdoor Advertising
- Poster Advertising Campaigns
- 2011
-
Crossfox. The Compact Off-Road
- Press Advertising
- AlmapBBDO
- Volkswagen
- Press Advertising
- Press Advertising
- 2011
-
How Far Does Your Creativity Go?
- Press Advertising
- AlmapBBDO
- Escola de Arte e Design
- Press Advertising
- Press Advertising
- 2011
-
Volkswagen Trucks
- Press Advertising
- AlmapBBDO
- Volkswagen
- Press Advertising
- Press Advertising Campaigns
- 2011
-
Handsfree Parking System
- Press Advertising
- AlmapBBDO
- Volkswagen
- Press Advertising
- Press Advertising Campaigns
- 2011
-
EOS. The Convertible from Volkswagen.
- Press Advertising
- AlmapBBDO
- Volkswagen
- Press Advertising
- Inserts & Wraps for Press Advertising
- 2011
-
Beware of the Evil Food
- Illustration
- AlmapBBDO
- Bayer
- Illustration
- Illustration for Press & Poster Advertising
- 2011
-
Lifeguard / Hook / Parachute
- Press Advertising
- AlmapBBDO
- Volkswagen
- Press Advertising
- Magazines Press Advertising Colour
- 2010
-
Sea Levels
- Press Advertising
- AlmapBBDO
- Greenpeace
- Press Advertising
- Magazines Press Advertising Colour
- 2010
-
CHE GUEVARA / KAFKA / ROMAN EMPIRE
- Poster Advertising
- Almap BBDO
- Cia. das Letras
- Poster Advertising
- Poster Advertising Campaigns
- 2009
-
Volkswagen Customised Trucks – Beer Box / Egg Box / Milk Box / Fruit Box
- Poster Advertising
- Almap BBDO
- Volkswagen Trucks
- Poster Advertising
- Poster Advertising Campaigns
- 2009
-
Soccer / Basketball / Boxer
- Poster Advertising
- Almap BBDO
- Pepsi
- Poster Advertising
- Poster Advertising Campaigns
- 2009
-
VOLKSWAGEN CUSTOMIsED TRUCKS: BEER BOX / EGG BOX / MILK BOX
- Press Advertising
- Almap BBDO
- Volkswagen Trucks
- Press Advertising
- Magazines Press Advertising Colour
- 2009
-
Soccer / Basketball / Boxer
- Photography
- Almap BBDO
- Pepsi
- Photography
- Poster Advertising
- 2009
-
VOLKSWAGEN CUSTOMIsED TRUCKS: BEER BOX / EGG BOX / Fruit Box / Milk Box
- Photography
- Almap BBDO
- Volkswagen Trucks
- Photography
- Press Advertising
- 2009
-
India
- Non-English Language Press Advertising
- AlmapBBDO
- Sao Paulo Alpargatas
- Non-English Language Press Advertising
- Consumer Magazines - Colour
- 2004
-
Cassette / Simon / Videogame
- Non-English Language Press Advertising
- AlmapBBDO
- Fedex
- Non-English Language Press Advertising
- Campaigns - Consumer Magazines
- 2004
-
Cup
- TV & Cinema Advertising Non-English Language
- Almap BBDO
- Cafe Pilo
- TV & Cinema Advertising Non-English Language
- Television Commercials - Up to and including 20 seconds
- 2002
-
Sink This Island
- Experiential
- Experiential
- Use of Micro-Talent & Influencers
- 2022
-
Sink This Island
- PR
- PR
- Digital & Social
- 2022
-
The Privacy Gesture
- Media
- Media
- Events & Stunts
- 2022
-
Sink This Island
- Digital
- Digital
- Physical & Digital
- 2022