D&AD Alive. The festival where creativity lives.

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28–30 June 2027, Tobacco Dock, London

D&AD Alive is a new festival where the creative industry comes together to explore the tensions shaping creativity now and defining what comes next, bringing D&AD Festival & New Blood Festival together under one roof for the first time.

Creativity is Alive.

Last year, we asked whether creativity was dead or alive, and the creative community answered emphatically: creativity is very much alive, but it’s also under pressure…

Budgets are squeezed. The junior rung is being sawn off the ladder, leaving the next generation with fewer places to learn. And in the rush to embrace AI, we have left the work that matters fighting for air. Good enough has quietly become the brief and somewhere along the way, the industry stopped celebrating creativity and started managing it.

So we're building creativity a new home.

Two women in conversation on stage, one in an armchair holding a tablet, one on a sofa gesturing. A screen behind names Chaka Sobhani and Sara Dunlop; a banner reads “D&AD Festival 2026: Creativity is Alive”.

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Be the first to know when D&AD Alive passes go on sale. Sign up for exclusive updates, from speaker reveals and programme announcements to everything else we have in store.

Keep up to date

Be the first to know when D&AD Alive passes go on sale. Sign up for exclusive updates, from speaker reveals and programme announcements to everything else we have in store.

Testimonials

Hear from attendees

“The D&AD Festival was a timely and important reminder that if creativity is to live on, we are the guardians who must steward it through this new evolution. Thank you for the opportunity to hear from the vanguard on the frontline!”

Caroline Jones
Senior Brand Communications Manager, EFI Group

“There is something unique about it [D&AD] that every time I leave, I come back with a renewed sense of inspiration, a creative fire, and a deeper appreciation for craft. The conversations, the work, and the people make it truly one of a kind experience.”

Kapil Bhimekar
Leo Burnett

“As a design student, I have been very fearful about my future with all the turbulence that’s happening around AI and the changes of industry. This event was super inspiring and comforting, seeing so many designers fighting against it and persevering was amazing.”

Alice Richards
Student, University for the Creative Arts

“Inspiring, highly crafted and world-class exhibition of work, amongst many of the world's best creative minds.”

William Dixon
Global Business Leader, Omnicom

“A moment we can all come together, to talk, to listen, to laugh and be inspired by the very best in the creative industries. The Festival reminds me why I love what we do.”

David Nicholls
DD, Radley Yeldar