D&AD

Professional Development: Working Creatives Programme

Workout

Professional Development for Advertising & Design Creatives

Creativity. It's a bit of a mystery isn't it? It comes, it goes, sometimes it needs a lie down, a stiff drink, a snack. Give it a slap up meal and it's happy, but training, surely not? I mean, can creativity really be taught?

The short answer is: who cares?

D&AD Workout exists to encourage those who have already proven they have creative talent. You know you can do it, now you want to do it bigger or better or just different. That's why you need to workout. The D&AD programme is an opportunity to finesse your craft skills, stretch your imagination, build your confidence, get out of your rut and break your routines.

22 sessions with 30 top creative practitioners, all waiting to share their ideas and encourage yours. The PDF files to the right will tell you everything you need to know about D&AD Workout to start with, but if you have any further queries please contact Jo Maude 7840 1118 or jo@dandad.co.uk.

Bespoke Training Programmes
Maybe you want to use Workout in a different way. Maybe you'd like to make it a private affair just for your people. You might want to use it as a targetted training programme, or as a motivation-boosting away-day for the whole company. Or perhaps you would like to custom-build a whole programme to address a specific business issue: for example, encouraging collaboration between departments, or developing a creative culture throughout a global network. The length of the programme is up to you. It could run over an afternoon or a residential week, in the UK or internationally.

To discuss the bespoke programme call Laura Woodroffe on +44 (0)20 7840 1126 or laura@dandad.co.uk.

Wider Professional Development at D&AD
D&AD is committed to creativity - not because we think it's 'interesting' (of course it is) but because we know it is effective in many different contexts. We offer a range of professional development and training programmes for different audiences, which use creative practice as their methodology. We have developed programmes for marketing and brand managers in businesses outside the creative sector and also for client-facing staff at creative agencies. We've trained senior people who want to inject the benfits of creativity into their business practices. If you are interested in training of this kind contact Laura Woodroffe on +44 (0)20 7840 1126 or laura@dandad.co.uk.

View the Workout/IPA Manifesto