D&AD Awards 2025
D&AD exists to stimulate, enable and award creative excellence in design and advertising.
Considered by many the world’s most prestigious benchmark for commercial creativity. The D&AD Pencil stands for rigour and integrity. Everything that it takes to make the best creative work.
D&AD Awards 2025 will launch on 6 November 2024 — sign up and be the first to know all the details.
Why enter D&AD Awards?
D&AD is an education charity that promotes and enables excellence in design and advertising. Each year, D&AD Awards gather the world's best creative work from across the commercial design, advertising, production and craft disciplines to be judged by more than 300 global creative leaders, practitioners and innovators.
Winning a D&AD Pencil will earn your work exposure to an audience of millions in the creative industries around the world through international press coverage, exhibitions, promotion on the D&AD website, social platforms, and newsletters, and the opportunity to be featured in D&AD content unpacking creative excellence within the D&AD Annual.
Don’t just take our word for it. Find out more about why you should enter here.
Key Dates 2025
-
-
6 November 2024
— <p>D&AD Awards 2025 launch</p>D&AD Awards 2025 launch
-
-
-
4 December 2024
— <p>Super Early Bird (30% off)</p>Super Early Bird (30% off)
-
Pay for your entry by 4 December 23:59 GMT to receive 30% off. Once you have paid for your entries you have until 11 December to finalise your submission.
-
-
-
5 February 2025
— <p>Early Bird (20% off)</p>Early Bird (20% off)
-
Pay for your entry by 5 February 23:59 GMT to receive 20% off. Once you have paid for your entries you have until 12 February to finalise your submission.
-
-
-
12 March 2025
— <p>Final Deadline</p>Final Deadline
-
Pay for your entry by 12 March 23:59 GMT to enter the 2025 D&AD Awards. Once you have paid for your entries you have until 19 March to finalise your submission.
-
-
-
18–21 May 2025
— <p>D&AD Awards Judging</p>D&AD Awards Judging
-
-
-
20–21 May 2025
— <p>Shortlist Announcement</p>Shortlist Announcement
-
The shortlists for all categories will be revealed.
-
-
-
21–22 May 2025
— <p>D&AD Festival</p>D&AD Festival
-
Join us for keynote talks, Judges’ insight sessions, networking parties and an exhibition of winners, all celebrating the best in creativity at the Southbank Centre.
-
-
-
22 May 2025
— <p>D&AD Ceremony</p>D&AD Ceremony
-
Pencils to be presented in person at the Southbank Centre after the D&AD Festival.
-
-
-
September 2025
— <p>Rankings, Annual Report Launch</p>Rankings, Annual Report Launch
-
All the winning work published online in its entirety with insights and analysis. Free to access for the global creative community.
-
Your shopping basket has been updated.
Your shopping basket has been updated.
2024 Categories
-
-
Animation
-
Art Direction
-
Casting
-
Cinematography
-
Direction
-
Editing
-
Illustration
-
Photography
-
Production Design
-
Sound Design & Use of Music
-
Typography
-
Visual Effects
-
Writing for Advertising
-
Writing for Design
-
-
-
Luxury
-
-
-
Animation
-
Art Direction
-
Book Design
-
Branding
-
Casting
-
Cinematography
-
Commerce
-
Creative Transformation
-
Digital & Social
-
Digital Design
-
Direct
-
Direction
-
Editing
-
Entertainment
-
Experiential
-
Film
-
Future Impact
-
Gaming & Virtual Worlds
-
Graphic Design
-
Health & Wellbeing
-
Illustration
-
Impact
-
Integrated
-
Luxury
-
Magazine & Newspaper Design
-
Media
-
Music Videos
-
Packaging Design
-
Pharma
-
Photography
-
PR
-
Press & Outdoor
-
Product Design
-
Production Design
-
Radio & Audio
-
Sound Design & Use of Music
-
Spatial Design
-
Sustained Impact
-
Type Design & Lettering
-
Typography
-
Visual Effects
-
Writing for Advertising
-
Writing for Design
-
2024 Judges
-
Animation
Jury President
Bart Yates, Executive Producer, Blinkink
-
Art Direction
Jury President
Nadja Lossgott, Chief Creative Officer, AMV BBDO
-
Book Design
Jury President
Theseus Chan, Founder/Owner, WORK Pte Ltd
-
Branding
Jury President
Brian Collins, Founder & Chief Creative Officer, Collins
-
Casting
Jury President
Kharmel Cochrane, Casting Director, Kharmel Cochrane Casting Ltd
-
Cinematography
Jury President
Rebecca Skinner, Managing Director/Executive Producer, Superprime Films
-
Commerce
Jury President
Manuel Borde, Global CCO Commerce, VML
-
Creative Transformation
Jury President
Andrew Sandoz, Global CCO, Deloitte Digital
-
Digital & Social
Jury President
Ashley Rudder, Co-Founder, HAUS OF SÔS
-
Digital Design
Jury President
Qanta Shimizu, Founder/Tech Director, BASSDRUM
-
Direct
Jury President
Gaetan du Peloux, CCO/CEO, Marcel
-
Direction
Jury President
Ali Brown, President, Prettybird Culver City
-
Editing
Jury President
Eve Ashwell, Film Editor + Partner, The Assembly Rooms
-
Entertainment
Jury President
Jureeporn Thaidumrong, Founder & Creative Chairperson, GREYnJ UNITED
-
Experiential
Jury President
Michael Aimette, Chief Creative Officer, FCB New York
-
Film
Jury President
Chaka Sobhani, President and Global Chief Creative Officer, DDB Worldwide
-
Future Impact
Jury President
Harsh Kapadia, Chief Creative Officer, MRM Worldwide
-
Gaming & Virtual Worlds
Jury President
Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide
-
Graphic Design
Jury President
Veronica Fuerte, Founder & Creative Directress, Hey studio
-
Health & Wellbeing
Jury President
Tim Hawkey, CCO, Area 23 (An IPG Health Company)
-
Illustration
Jury President
Malika Favre, Illustrator
-
Impact
Jury President
Harsh Kapadia, Chief Creative Officer, MRM Worldwide
-
Integrated
Jury President
Luiz Sanches, CCO North America BBDO/Chairman & Partner Almap, AlmapBBDO
-
Luxury
Jury President
Ravi Amaratunga Hitchcock, Co-Founder, Soursop
-
Magazine & Newspaper Design
Jury President
Astrid Stavro, Creative Director, Astrid Stavro Design
-
Media
Jury President
Alex Schill, Global Chief Creative Director, Serviceplan Germany
-
Music Videos
Jury President
Sue Yeon Ahn, Managing Director, Smuggler LA
-
Packaging Design
Jury President
Tiger Pan, Chief Designer, Shenzhen Tigerpan Packaging Design Lab
-
Pharma
Jury President
Tim Hawkey, CCO, Area 23 (An IPG Health Company)
-
Photography
Jury President
Patrice de Villiers, Photographer & Director, Studio PI
-
PR
Jury President
Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group
-
Press & Outdoor
Jury President
Gabriel Mattar, Chief Creative Officer, Innocean Worldwide Europe
-
Product Design
Jury President
Jo Barnard, Founder & Creative Director, morrama. ltd.
-
Production Design
Jury President
Lee Flude, Set design, The Set Stylist
-
Radio & Audio
Jury President
Neo Segola, Chief Creative Officer, Le Pub
-
Sound Design & Use of Music
Jury President
Roberto Coelho, Owner/Producer, Satelite Audio
-
Spatial Design
Jury President
Chris Lee, Founder, Asylum
-
Sustained Impact
Jury President
Harsh Kapadia, Chief Creative Officer, MRM Worldwide
-
Type Design & Lettering
Jury President
Liron Lavi Turkenich, Typeface Designer & Design Entrepreneur, Aravrit
-
Typography
Jury President
Ken-tsai Lee, Director, Ken-Tsai Lee Design Studio
-
Visual Effects
Jury President
Audrea Topps Harjo, Producer / Founder, InclusionFX
-
Writing for Advertising
Jury President
Nils Leonard, Founder, Uncommon Creative Studio
-
Writing for Design
Jury President
Jane Duru, Associate Creative Director, R/GA Australia
D&AD Awards Winners 2024
2024's Pencils have been announced. Congratulations to all the winners.
Get in touch
Alex Knapp
Donal Keenan
Awards Director
donal.keenan@dandad.org
donal.keenan@dandad.org
Katherine Chen
Asia Pacific, Middle East and Africa
katherine.chen@dandad.org
+44 (0)7752 502 545
WeChat 微信 Dandadawards
katherine.chen@dandad.org
+44 (0)7752 502 545
WeChat 微信 Dandadawards
Kotoko Koya
Pablo Aör Brandao
D&AD Awards Team
Aynsley Munsie
Press Enquiries
aynsley.munsie@dandad.org
aynsley.munsie@dandad.org
In partnership with
Sign up to D&AD news
Sign up for the latest news, creative learning and inspiration from D&AD.
-
English
Get the entry kit
To learn more about categories, prices and all the information required for entering the awards, register or download the entry kit below.
-
日本語
D&AD賞 応募要項
応募要項PDFをダウンロードするにはアカウント登録が必要です。
-
Español
Premios D&AD 2024 pautas para los trabajos
Deberás estar registrado para descargar la guía.
-
Português
Prêmios D&AD 2024 guia de Inscrição
Você precisará estar cadastrado para baixar o guia.
-
Français
D&AD Awards 2024 Entry Kit
Pour apprendre plus sur les catégories, prix, et toutes les informations requises pour le concours, enregistrer ou télécharger le guide ci-dessous.
-
简体中文
D&AD奖2024入门套件
要了解更多有关类别，价格和参加奖项所需的所有信息，请在下面注册或下载