Download
D&AD New Blood Awards 2025
Kick start your career in advertising and design with an award for students, graduates, and aspiring creatives.
The New Blood Awards 2025 briefs are here. Time to flex your creative muscles and have your work seen by senior industry creatives. Download now, enter by 20 March 2025.
Real briefs, set by real clients, judged by the industry's top creatives
New Blood Awards is open to advertising, design, digital and marketing students, recent graduates and emerging creatives worldwide. It's your opportunity to land a job in the creative industry by getting a head start while you're still at university or gaining the exposure you need to kick start your creative career.
Questions about your brief?
Please note: The brands who participate in New Blood Awards generously supply information about their brand in order to help you answer their brief. Please be careful how you use this information. If you have questions, get in touch with newblood@dandad.org in the first instance. Please avoid using brand's community and online spaces to enquire about the brief.
Download the briefs
Here they are, in all their glory. Take them in and take them on.
-
-
24 October 2024
— <p>D&AD New Blood briefs launch</p>D&AD New Blood briefs launch
-
Top brands issue real world briefs
-
-
-
January 2025
— <p>Entry site opens</p>Entry site opens
-
Enter your response to the brief
-
-
-
20 March 2025
— <p>Entry deadline</p>Entry deadline
-
Enter your work by 5pm GMT
-
-
-
April–May 2025
— <p>New Blood judging</p>New Blood judging
-
Judges decide on Pencils
-
-
-
Mid-late May 2025
— <p>Winners revealed</p>Winners revealed
-
Winners will be announced without Pencil levels
-
-
-
July 2025
— <p>New Blood Festival</p>New Blood Festival
-
Bringing industry and new creative talent face to face
-
-
-
Date TBC
— <p>D&AD New Blood Ceremony</p>D&AD New Blood Ceremony
-
Pencil levels revealed at the ceremony
-
-
-
Summer 2025
— <p>New Blood Academy</p>New Blood Academy
-
Helping selected awarded creatives hit the ground running with a ready-made network of contacts, collaborators, mentors and more
-
New Blood: The Portfolios
The Portfolios competition recognises excellent portfolio websites across a number of disciplines including Advertising, Animation, Illustration, Graphic Design, Digital. Share your email here and we'll let you know the moment the The Portfolios is open.
D&AD New Blood Academy
New Blood Academy is an intensive training programme fuelling the trajectory of hot new talent into the creative industry, in the space of just two weeks.
-
Read
Creative Directors reveal where they look for inspiration, and where their ideas come from.
-
Read
L.A. Ronayne shares her killer tips on how to make your ideas next-level
-
Read
Your step-by-step guide to making your work more brave, and more ballsy.
-
Read
Stuck for ideas? Try these 6 tips to get you back on track
-
Read
Before you find that winning idea, craft it and enter it – you have to do the hardest part. Start.
-
Read
Henry Hicks knows just what it takes to create work for change
-
Read
What makes big ideas 'big'? Simple. It’s the fact that they’re, simple.
-
Read
Use real connections and tangible experiences to bring your experiential activations to life.
-
Read
Keep your eyes on the prize, with tips from New Blood Alumni
-
Read
Have you got the creativity and entrepreneurial spirit that’ll drive our industry forward?
-
Read
Are you onto a winner? Try asking yourself these five key questions
-
Read
Brief asking you to rebrand, refresh or reimagine? Be inspired by these makeovers.
-
Read
These ideas created more than just a reaction. They provoked real action.
-
Read
We’re throwing a spotlight on purveyor of ‘mammamerch’, Mère Soeur
-
Read
Tech got you feeling like a robot? These big winners prove the power of tech when it’s driven by emotion.
-
Read
Here's how to turn that difficult creative challenge into a chance to shine
-
Read
Keen to impress? Get the inside scoop on what the Judges want
-
Read
Ready to get the Judges’ attention? This is how you do it
-
Read
Vikki Ross reminds us why words are the copywriter's weapon of choice
-
Read
The best creative work knows what’s next and how to change it up
-
Read
Get down to the nuts and bolts with a brief-busting exercise
-
Read
Understand the issue that's affecting the industry as a whole
-
Read
Learn how to turn facts and figures into creative building blocks
-
Read
How about using your New Blood entry to get people talking?
-
Read
See our handy cheat sheet to find out what each Pencil represents
-
Read
Discover the organisations and initiatives bringing new blood into the industry
With thanks to our New Blood Awards Brief Partners
Supported by
Sign up for the latest news, creative learning and inspiration from D&AD.
Meet the creatives who will be judging your work
-
21GRAMS
Jury President
India Pearce
-
Adobe
Jury President
Rohil Borole
-
Airbnb
Jury President
Laura Cortes
-
Bumble
Jury President
Sarah Lefkowith
-
Coca-Cola
Jury President
Sachini Imbuldeniya
-
Dirt is Good
Jury President
Nkgabiseng Motau
-
Durex & Design Bridge & Partners
Jury President
Pedro Rosa
-
Fossil Fuel Non-Proliferation Treaty
Jury President
Mitsuko Sato
-
giffgaff
Jury President
Chomoi Picho-Owiny
-
Google Fonts & The Typographic Circle
Jury President
Gustavo Greco
-
HSBC
Jury President
Pedro Americo
-
IMAX
Jury President
Hsu-Ying Fullick
-
Kraft Mac & Cheese
Jury President
João Caetano
-
Nando's & NCA
Jury President
Nimo Awil
-
O2 & Serviceplan
Jury President TBC
-
Sky
Jury President
Fura Johannesdottir
-
Twister & 1HQ Netherlands
Jury President
Frederico Roberto
-
Universal Music
Jury President
Rebecca Brooker
-
White Pencil
Jury President
Kwame Taylor-Hayford
