Explorers Club
Award: Wood Pencil
Wood Pencil / Branding / Brand Refresh / 2019
Explorers Club is an eclectic collection of accommodation paired with off-the-map expeditions. It required a refreshed identity to represent the uniqueness and exclusivity of the decade-old brand. Inspired by the humble postage stamp as a symbol of travel and exploration, we created a collection of stamps to capture the spirit of each property and expedition. The result is an eclectic identity that provides a window into the brand and captures the individuality of each the properties that form part of it. One where guests don’t just collect stamps, but experiences to write home about.
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