Safety Truck
Award: Graphite Pencil
Graphite Pencil / Creativity for Good (White Pencil) / Advertising & Marketing Communications - Brand / 2016
Overtaking is the main cause of traffic accidents in Argentina’s one-lane roads. With Samsung’s Safety Truck we want to make sure that drivers can safely overtake the truck and consequently reduce the amount of accidents.
Samsung Safety Truck is a truck with a camera installed at the front, that wirelessly sends its images to 4 LCD screens placed at the back, allowing the drivers behind the truck to see what’s coming ahead on the road and helping them to perform a safe overtake.
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