The Pursuit
Award: Wood Pencil
Wood Pencil / Digital Marketing / Innovative Use of Technology / 2015
To help Equinox relaunch their indoor cycling offering, R/GA designed two playful, motivational experiences that visualise real-time data taken from studio bicycles and engage riders with immersive games. The experiences offer individual, competitive and collaborative elements, all of which build on the energy of the class, pushing individual riders towards their goals while making them feel like part of a community. With each class, members are motivated to ride better as they're presented with actionable, real-time data visualisations of their ride, keeping them inspired and accountable for their performance.
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