Fencing Visualised
Award: Wood Pencil
Wood Pencil / Branding / Brand Experience & Environments / 2015
Fencing is one of the oldest and most well-known sports in the world. However, very few know its rules. To remedy that, Dentsu designed a visual language and manifestation system that offers audiences an intuitive understanding. Using motion capture and AR technology, the trajectory of the tip of the blade is made visible to spectators. Various techniques executed by competitors are instantly converted into recognisable icons which are displayed on screen, letting the audience know exactly what's going on.
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