The Smallest IKEA Store in the World
Award: Wood Pencil
Wood Pencil / Digital Advertising / Digital Adverts / 2013
To demonstrate IKEA’s commitment to saving space, we built an entire IKEA store in a 10.5 x 8.8 cm web banner. We targeted people looking for small apartments by placing our tiny stores in the property section of community websites. The banner allows you to browse by department, click on any item and buy it straight from the IKEA website. With over 2,000 products available on the banner, it’s definitely the smallest and smartest IKEA store in the world.
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