Attention Assist Campaign
Award: Wood Pencil
Wood Pencil / Radio Advertising / Radio Advertising Campaigns / 2012
Sometimes when you’re driving your brain takes a little leave of absence from your body. Maybe it visits a beach or lives out a bizarre fantasy moment while your body drives your car on autopilot. Mercedes-Benz Attention Assist is a nifty feature that brings you back from your daydream, back to the very important task of driving.
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