Rugby Tunnel
Award: Wood Pencil
Wood Pencil / Outdoor Advertising / Ambient / 2012
To launch and demonstrate the capacity of LG’s 11kg washing machines, we placed them in front of players’ tunnels at Super Rugby games. At the beginning of the game, fans watched players run out of the washer clean. At half-time players ran into the washer dirty, changed into fresh kits and ran back out of the washer clean again.
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