New Blood Entry — Amnesty PROFUCKATION
Award: Yellow Pencil
Amnesty International / 2016
Amnesty PROFUCKATION is an integrated campaign designed to bridge the gap between Amnesty and youth by instilling the idea of Taking Injustice Personally as 'Giving a Fuck'. It consists of multiple touch points that revolve around the concept of turning meaningless 'fucks' into ones that provoke changes.
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