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D&AD Annual 2020

Universal Sans
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  • TypographyType Design

Country

  • United Kingdom

Client

  • Family Type

Type Designer

  • Briton Smith

Type Foundry

  • Family Type

Digital Studio

  • Twomuch Studio

Digital Designer

  • Ben Chan
  • Malone Chen

Design Agency

  • Family Type

Universal Sans is a variable typeface that allows for an extensive range of customisation and unique variations. The typeface seeks to connect the related yet diverse styles of sans serif, building on pioneering typefaces with similar intent throughout the 20th century, while innovating for the 21st century with a unique form and function enabled by the use of new technology and automation. The result is a highly variable typeface that provides far greater flexibility and control to the end user and makes customised type available to a wider audience.

Behind the Work: Universal Sans

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