It's time to #ShiftCreativity
D&AD Shift in London is an award-winning, free industry-led night school for self-taught creatives entering the advertising, design and creative industry from outside traditional pathways.
This is your opportunity to shift your career whilst challenging the industry to shift their outlook. #ShiftLondon applications are now closed.
Shift stories
Since Shift’s launch in 2016, we have trained over 300 creatives in London, New York, Sydney, Berlin and Hamburg.
Shifters go on to write for Apple. They strategise for Spotify. They have creative ideas for Disney. They direct Stormzy, animate for Katy Perry and shoot for Vogue. Shifters are employed by every major advertising and design agency network. They win Pencils. And sit on the board at D&AD.
How to apply to Shift London
It takes just 30 minutes to apply for Shift via the form below. Applications are now closed.
You don’t need a pre-existing portfolio to apply — we want to find out about you, how you think and about your ideas, so be creative. You can share a design, a campaign concept, a piece of artwork, a video, some photographs, lyrics, a story, anything — it’s up to you.
To be eligible for Shift you must not hold a university degree in any subject, or be studying towards one.
You will be asked to upload three examples of your work, so make sure you have this to hand. Shift London is for you if you ever wanted a career in the creative industry but didn't think it could be possible. The programme will teach you the skills and confidence you need to gain a job in the creative industry as well as allow you access to a network you can build on throughout your career.
What to expect on Shift
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What does Shift offer?
- Learn from and access a global network of like-minded creatives at both peer level and industry level
- Access 1:1 Mentor pairing with industry professionals
- Develop key collaboration skills for creatives who usually work independently
- Become part of an international creative network and community, with opportunities to work with other alumni
- Build your portfolio with projects from world-leading brands
- Receive accreditation from a globally recognised creative organisation
- Continue learning and get support after the programme
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How does Shift work?
Shift aims to support learning alongside existing work. The programme runs on evenings and occasional weekends. Sessions are taught part in-person and part-online. We offer transport support within the region of the city of London, plus a limited relocation bursary for eligible applicants.
The night school offers exposure to the commercial creative industry through sessions led by creative professionals, in-person agency visits, and opportunities to work on creative briefs set by global brands looking to support emerging talent.
Every Shifter receives 1:1 mentoring support, networking opportunities and help creating their portfolio in order to kickstart their next career steps. Across 120 hours of learning, the programme covers key disciplines and topics essential for working in advertising, design and production. It also covers professional skills such as collaboration, bravery and resilience.
2024 Key dates
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5 June 2024
Application deadline
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Submit your application by 12pm BST
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17 June 2024
Immersion day
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Shortlisted applicants will be invited to our online creative immersion day
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14 July 2024
Programme kicks off
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Start of Shift London 2024
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30 January 2025
Programme ends / Final Showcase
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A celebratory event, showing off the Class of 2024 portfolios to industry and securing paid placements
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D&AD Shift London Class of 2023
Meet last year's cohort and filter by creative discipline.
Thank you to our supporting agencies, contributors and mentors
Industry teachers
Alessia Calcabrini, Ogilvy
Bee Pahnke, Grey
Ben Thrasher, Design Bridge & Partners
Ben Greengrass, ThoughtMatter
Cécile Dumetier, Studio Omelette
Claire Edwardes, The Clearing
Dan Whiterhead, Frog
David Stitson, Hope&Glory
Fadi Dada, Anomaly
George Mortan, Grand Matter
Hameed Adigun, Founder of Jalli
Holly Cliffin, Anomaly
Jack Hutchinson, Hope&Glory
Jemma Davis, Mox London
Jessie McGuire, ThoughtMatter
Jordan Sheldrick Devine, DesignStudio
Kieran Kenlock, Freelance Creative Director
Laura Jordan Bambach, Founder We Are Oko
Miho Aishma, Design Bridge & Partners
Nate Agbetu, UAL
Nene Parsotam, Prime Video
Nick Eagleton, Saboteur
Nicola Rae-Wickham, Resident Life Coach
Olivia Hyde, EYC LTD
Paul Rider, Freelance Creative & Art Director
Kat Sullivan, WPP
Katie Boorman, Innocent
Paul Hewitt, Deliveroo
Peju Ayanwale, Metallic
Raakhi Chotal, Frog
Seun Areoye, Amplify / GAUCHOWORLD
Tristan Cavanagh, 23red
Vannesa Hyde, NSPC / Studio Omelette
Charlotte Walton, Ogilvy
Chloe Templeman, Big Fish
Mia Powell, Pretty Bird
Mentors
Kyle Green, We Are Social
Connor Edwards, Jack Renwick Studio
Jacob Denno, innocent drinks
Leila Faatar, Platform13
Jon Newman, Alphabetical
Akhil Morjaria, TPXimpact
Robin Smith, POP!
Pedro Garlaschi, We Are Social
Olive Lai, EVERFI UK
Sara Azmy, Freelance
Connor Wynn, McCann London
Lolly Morris, PlayStation
Hardip Kaur, Hard1p
Manuel Nogueira, MAGMACX
Thiago Campos, Edelman
Abbey Monteiro, TBWA\Media Arts Lab
Ester Wikström, Freelance
Hope Lowe, The Clearing
Drucilla Burrell, Adobe
Eoin Conlon, BBDO Dublin
Robi Farkas, Syd
Andrea Zlotnick, Marmalade Film and Media
Lánre Adeleye, HSBC
Ben Tofan, Freelance
Jake Maguire, Vault49
Marshall Lawrence, Island Records
Nyaira Gibbs, VML
Sasha Yaroshevich, MMBP & Associates
Russie Miessi, Born Social
Zane Durham, Spotify
Nyaira Gibbs, VMLY&R
Owen Rowbotham, Cult LDN + NYC
Roxanne Castro, Droga5
Cindy Rodriguez, Translation
Bradley Valentin, ColorMe Media
Raafaye Ali, Mother
Sophie McGovern, MullenLowe Group UK
Yewa (Esther) Aloba, Digital Asset
Program partners
Jonny Silcock, Senior Publishing Manager, Sport
Jack Elleray, PR Assistant Manager
Navneet Hayer, Comms, adidas
Jimmy Greenwood, Director, Digital Publishing
Elloise Tattam, Brand Communications Specialist
Diageo
Steve Honour, Head of Single Malts Design
Georgia Kelly, Diageo
Jeremy Lindley, Global Design Director
Jonathan Holden, Global Head of Don Papa Rum
Matt Robinson, Global Head of Seedlip
Airbnb
Teo Connor, VP of Design
Cat Nygaard, Design Director
Elena Farrar, Internal Communications
Shift Coach
Nicola Rae-Wickham
Shift ECDs
Nimo Awil
Ian Wharton
Select partners
Jack Hutchinson, Hope&Glory
Jemma Davis, Mox London
Holly Cliffin, Anomaly
Hannah Riley, Design Bridge & Partners
D&AD Shift Select 2024
Shift Select is an extension of the night school created to help the Shift community thrive in industry.
Select is an additional month of on-the-job training. Shifters specialise in a pathway (advertising, design, production) and learn with our agency partners.
Thank you to our 2023 select partners – Hope & Glory, Anomaly, Design Bridge and Partners, and MOX – for elevating the programme and supporting the Shifters along the way.
If you would like to be a Shift Select partner in 2024 please contact us.
Get in touch
Skills Development
D&AD Shifters tell us ways in which these ‘soft skills’ can help you break into the creative industry.
5 months, 20 Shifters, 3 pitches and 1 Showcase
D&AD Shifters have embraced five months of online and in-person learning with more than 15 creative agencies across multiple disciplines, from creative direction and design thinking, to ideation, pitching, and strategy.
They worked with adidas and Diageo on two real-life creative briefs as well as a 'brief-in-a-day' challenge with airbnb.
Now ready to apply their skills to the industry, here's your opportunity to see what they're made of.